STATIX MUSIC FESTIVAL
Brand Design | Adobe Illustrator / Photoshop / InDesign | ARTD 471 - Graphic Design Capstone
PROJECT BRIEF
A festival for the people of Chicago, by the people of Chicago, highlighting the beautiful Chicago Summers
What sets this festival apart is the Chicago-based artist lineup AND innovative ways to advocate for a safer and less overwhelming music festival environment.
This project was displayed at the BFA exhibition through my Graphic Design Capstone class! This is an annual exhibition for the students graduating from the School for Art and Design at The University of Illinois.
WHAT STATIX IS ALL ABOUT
LINEUP POSTER
DAILY SCHEDULES
FLYERS
GROUNDS MAP
BANNERS
ANIMATION
SOCIAL MEDIA
MERCHANDISE
RESEARCH
Feel free to zoom or move the board around to see my research
*or click here to view the board in MIRO
BRANDING GUIDELINES
LOGO / ASSETS
I wanted to create a logo that was fun, versatile, and interactive.
The oversized eyes were perfectly fitting for my festival, enhancing experiences. I made the eyes into the Chicago star so the intention is never lost.
I wanted to give my logo character the ability to change orientation, making it feel more alive. This also can give more focus to certain information within my designs depending on the orientation.
I first hand drew all the different orientations, but they were not very cohesive. So I decided to create some standard heads as well as eyes, then bring them into Illustrator.
This led to the creation of more characters that I can continue to build upon.
